Free delivery across India

A woman with long dark wavy hair asleep on her side on a pink Savehra pillowcase, on white bedding.

Savehra · Your 8 hours of haircare

We're redesigning the eight hours you forget.

Ultra smooth haircare pillowcases.

Free delivery across India

  • Your 8 hours of haircare
  • Free delivery across India
  • The Anti-Frizz Pillowcase
  • Single, set of two or set of four
  • Why our modal pillowcase is better
  • Less frizz You turn over 20 times a night. Cotton roughs up your hair each time. Modal lets it slide.
  • Cleaner skin Cotton grew 3 types of sweat bacteria in a lab test. Modal's fibre family grew zero.
  • Fewer creases Your face is on your pillow 70% of the night. Smooth fabric doesn't fold your skin.
  • Softest feel Modal ranked #1 for softness out of 100+ fabrics, measured with sensors.
  • Cooler nights Modal let more air through than cotton in 4 out of 4 airflow tests.
  • See the proof

The problemMeet the villain

Have you seen your hair frizzy? It’s because of cotton.

Cotton rubs against your hair all night, every night.

A stick figure kicking a cotton pillowcase

AExhibit

Cotton has been giving your hair friction, stealing its moisture, and tugging at your strands

So we’re fixing this. And so is chintu

Bringing you ultra smooth haircare pillowcases.

A lavender Savehra pillowcase
The fix
The packs

Pick your pack.

The same pillowcase, one, two or four at a time.

  • Free deliveryAcross India, no minimum
  • Made of modalSmooth on hair, soft on skin
  • 7-day returnsUnused, in its original packaging
Mornings

What you wake up to

How it looks and feels

What you can see and feel for yourself.

  1. Drawing: hair lying smooth across a modal pillowcase

    Smoother-looking hair in the morning

    Hair that spent the night on a smooth surface.

  2. Drawing: a strand of hair resting on smooth modal

    Less frizz to brush out

    Less to sort out in front of the mirror.

  3. Drawing: a curl resting on a modal pillowcase

    Curls that still look like curls

    A smooth surface for curls and coils to rest on.

  4. Drawing: a modal pillowcase with small snowflakes around it

    Cool and soft against your skin

    Smooth under your cheek from the first minute on the pillow.

  5. Less tugging when you turn over

    Hair slides across a smooth surface instead of catching on it.

  6. Kinder than cotton to fragile hair

    A smoother surface than cotton for hair that breaks easily, and for anyone noticing more hair fall.

Real people

People who took one home.

People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase
People holding up a SAVEHRA pillowcase

Before we launched

What people told us.

We asked people about their hair, their pillow and the price. We asked salon owners too.

  • “We already know why a pillowcase like this helps our hair.”

    Ananya & Riya · mid-20s

  • “Dry, frizzy hair? Yes, that's me too.”

    Rohan · one of the men we asked

  • “I would definitely recommend this to my clients.”

    Meera · salon owner

  • “My curls do get all frizzy.”

    Kavya · curly hair

  • “Rs 1,500 to 2,000 for a set of two is fine by us.”

    Sneha & Pooja · friends, around 25

  • “My hair gets frizzy as well.”

    Arjun · frizzy hair

  • “I'd be willing to stock this in my salon.”

    Farah · runs a hair salon

  • “My hair gets dry even though I use products on it.”

    Nisha · uses hair products daily

  • “We all get frizz. We'd buy one.”

    Aditi, Tanvi & Ishita · second-year students

  • “Mine feels dry too.”

    Karthik · dry hair

  • “I'd suggest it to my customers and keep it in the shop.”

    Lakshmi · owns a salon

  • “We'd buy it if it looks good on the bed.”

    Shreya & Divya · in their 20s

  • “The dry, frizzy hair thing is real for me.”

    Vikram · one of the men we asked

  • “I already use a pillowcase like this. I paid Rs 300 to 400 and the quality is bad.”

    Sanjana · university student, year 2

  • “Yes to recommending it, and yes to stocking it.”

    Deepa · hair salon owner

  • “I deal with both frizz and dryness.”

    Aman · frizz and dryness

  • “Rs 1,500 to 2,000 for a set of two is a fair price.”

    Neha & Rhea · second-year students

  • Eight hours.
  • Every night.
  • Soft on skin.
  • Better mornings.
Cotton versus modal

Know the difference

Friction

Friction: chintu points at a cotton pillowcase, then at a modal one

CottonModal

Cotton’s weave feels rough under a strand. Modal feels smooth, so hair glides over it.

Frizz by morning

Frizz by morning: chintu points at a cotton pillowcase, then at a modal one

CottonModal

Cotton is a rough surface to sleep on. Modal gives your hair a smoother one to rest on.

Cool to the touch

Cool to the touch: chintu points at a cotton pillowcase, then at a modal one

CottonModal

Cotton can feel warm against your cheek. Modal feels cool to the touch when you lie down.

Warm nights

Warm nights: chintu points at a cotton pillowcase, then at a modal one

CottonModal

Cotton can feel heavy and clammy by morning. Modal feels light and smooth against you.

Curls and coils

Curls and coils: chintu points at a cotton pillowcase, then at a modal one

CottonModal

Cotton has a rough, grippy weave. Modal is a smooth surface for curls and coils to rest on.
Care

How to look after it.

Four small habits keep it feeling the way it did on the first night.

Wash it cool

Cold or lukewarm water, on a gentle cycle.

Skip the extras

No bleach and no fabric softener.

Dry it in the shade

Line dry, out of direct sun.

Iron it cool

If you iron it, use a cool iron on the reverse.

  • Free delivery across IndiaNo minimum order
  • 7-day returns, unusedIn the original packaging
  • Pay by UPI or cardNet banking too. No cash on delivery.
Questions

Good to know.

What is it made of?

Modal: a soft, smooth fabric that feels cool to the touch.

Will it fit my pillow?

It comes in one size: 20 x 30 in. Measure your pillow before you order. If yours is larger than that, this pillowcase will not fit it.

How do I wash it?

Cold or lukewarm water on a gentle cycle. No bleach and no fabric softener. Line dry in the shade. If you iron it, use a cool iron on the reverse.

How much is delivery?

Nothing. Delivery is free across India, and there is no minimum order.

Can I return it?

Yes, within 7 days, as long as it is unused and in its original packaging. For anything about a return, write to savehra.india@gmail.com.

How can I pay?

By UPI, card or net banking. Payments are handled by Razorpay. We do not offer cash on delivery.